Hey, I’m Allie
Jo March was my first love.
As soon as I started reading about that book-loving, story-telling, unconventional March Sister, I was hooked.
It was the start of a life long obsession with stories and the characters that drive them.
I was that kid who wanted to write stories instead of going out to play. Who nearly tripped over while walking home from school because I literally had my nose in a book.
Now I’m that adult who’ll rave about my favourite characters to anyone who’ll listen. Seriously. Ask me about Isola Pribby from the Guernsey Literary and Potato Peel Pie Society, then grab a cuppa and settle in.

I always knew I’d make my living with words. I made it official in 2008 with a job as a copywriter.
Since then my career has covered copywriting, branding, non fiction editing and ghostwriting. I’ve never wanted to be pigeonholed - I just wanted to play with words all day.
I officially added full length fiction editing to my bow a couple of years ago, though I’d edited for several author friends before then. I quickly found that my slightly unconventional path into editing is perfect for my clients. It lets me go deeper than standard editing and into the energy, vision, and personality behind each and every book.
Or as I tell my clients - don’t change your book to fit the industry. Change it to fit you!
When I’m not playing with words all day long …
You’ll find me hanging out with my betta fish, hugging trees, doing tarot readings (yes I also do them for my authors), drinking far too many cups of tea, and watching my favourite shows on repeat (Friends and Derry girls, in case you were curious.) And naturally you’ll find me reading anything I can get my hands on.
Credentials
Member of the Editorial Freelancers Association
Master of the Arts in English literature
Seventeen years in the field as a copywriter, non-fiction editor and ghostwriter
I’m on a mission to support and love authors, and put the power and confidence back in their hands.
I still can’t believe I’m lucky enough to help books be born, and spread joy and confidence like fairydust along the way
Care to join me?